Tag Archives: advertising

You’re Costing Us Money!

Seriously, I get sick and tired of websites complaining about ad blockers.  “We can’t survive if you don’t disable your ad blocker!”  Well then you should probably adopt a better business model, shouldn’t you?

That’s the thing.  You adopt a particular business model and consumers decide if they will support you.  Now I don’t care if you plaster your site with ads, I am not going to look at them.  I’m not going to accept pop ups, I’m not going to follow retail links, I’m just not.  And I don’t care if that hurts your revenue stream, that’s your problem, not mine.

The real issue is that advertisers have completely shit the bed with their obnoxious, intrusive and often destructive advertising, desperately trying to get my attention.  Not interested.  So they got more and more and more obnoxious as time went on and people got tired of it, companies wrote ad blockers and it stopped being an issue for everyone except the websites that relied on advertiser revenue.  If nobody is seeing the advertising, the advertisers won’t want to pay for it and the websites lose money.

Well whose fault is that?  You’ve got the advertisers who are just dicks, at least the worst of them, and that makes the entire industry suffer.  It wouldn’t be so bad if some of the big advertising sellers like Google would simply refuse to take any ads that included animation, sound or anything that is intrusive, maybe if that all entirely went away, people wouldn’t care so much, but so long as there is a risk of annoyance in any website you visit, those ad blockers are staying put.  And let’s not forget the ads that deceptively try to install viruses on your computer or send you to porn websites or the like.  So long as those exist at all, I will never run without an ad blocker again.

The second problem is the websites themselves.  Ads are low cost and potentially high return.  You don’t have to actually do much of anything to get ads on your site.  Just set up an AdSense account and Google does the rest.  You just get money rolling in.  Advertising is for lazy websites.  I’m not impressed with lazy. These websites don’t have to actually earn people’s business, they just put up click-baity nonsense and people walk into a wall of advertising.  Why should anyone respect that?

That doesn’t stop websites from whining and complaining, but whose fault is it that advertising of this kind has become the norm?  Come up with a better plan.  You might think you deserve that revenue but nobody consulted me and since it’s my eyes that make you money, I think my consent is pretty important.  Whether these websites like it or not, they are a business and being a business is more than just slapping up some ads and slipshod content.  It requires hard work.  It requires finding a business model that your customers, and they had better be seen as customers, both agree to and are willing to engage with.  Clearly, advertising is not that model for a lot of people.  So instead of whining that people are rejecting your model, it is your responsibility to find a model that people don’t reject.  That means that Google and other ad-pushing companies need to totally reject the kinds of ads that people hate. Because ad  blockers didn’t appear in a vacuum, they came about because people hated these ads.

So please, find a way to earn my business.  Be worthwhile.  Be useful.  Don’t make my eyes bleed. Don’t be lazy.  Be a business and treat me like a worthwhile customer and I’m happy to give you my money. That’s how you make a profit.  Ads aren’t it.

CoE Mad About an Ad

Oh look, it’s the latest example of religious entitlement, this time coming out of jolly old England.  The Church of England put together an advertisement that would never get shown on television, but now they are expecting movie theaters to show their ad and when theaters balked, they started crying it was a violation of their right to free speech.

Okay, a couple of things.  First off, this is England, they have no right to free speech like we do in America.  They just don’t. And if they did, it wouldn’t apply to private individuals or businesses either.  Nobody in their right mind thinks that you can obligate a private citizen or a privately owned business to provide you a platform to air your religious screed.  Theater owners and the overarching group that decides what can and cannot be shown as advertising in theaters rejected the ad because they were afraid that it might offend people of other faiths.  I don’t know about that, particularly, but where do you stop?  When the Muslims show up and want to do the same thing, do you let them? How about the Scientologists?  There has to be a limit and when you’re talking about religious and political advertising, the only place to stop is before you start.  That’s something that groups in America have learned as they get increasingly angry that they have to let other religions set up displays in parks, etc.

[youtuber youtube=’http://www.youtube.com/watch?v=vlUXh4mx4gI’]

I do support the right of these theaters to decide not to go down the religious rabbit hole, I’m just a little surprised, although I shouldn’t be, at the reaction of the CoE.  After all, they wouldn’t allow anyone to advertise another religion in their churches, would they?  So why should they be upset that a business would refuse to advertise their religion?

Most Reverend Justin Welby said he finds the decision “extraordinary”, adding “this advert is about as offensive as a carol service or church service on Christmas Day.”  Well, depends on where you put it.  I’d certainly be offended if they tried to hold their church service in the middle of a shopping center, it just doesn’t belong there.  I also think their threats of legal action is ridiculous.  England has an Equality Act, which bans commercial organizations from refusing services on religious grounds, but wouldn’t that open up the churches, which let’s be honest are commercial organizations, open to the public and begging for money, from banning advertising from other religions?  I’d say it would, although that’s just common sense and we all know that religion has none.

So please, keep your religion out of Star Wars and Star Wars will keep fun and entertainment out of your religion.  It’s only fair after all.  Even Carrie Fisher, speaking on this supposed controversy, thinks people ought to get a life.  I agree.