A couple of months ago, I agreed to join a year-long study of American consumers on automobiles, answering questions about what is important to me about modern cars and the direction that the automotive industry is going. It takes me a couple of minutes a week, usually answering one or two short questionnaires about various subjects and, what the heck, I get a couple of Amazon gift cards for my time.
However, it didn’t take long to realize that the overwhelming majority of people involved in the survey are shallow idiots and worse yet, the study itself is geared to over-emotional morons. Most questionnaires, like the one I just completed, about car seats. spent every second wondering how one’s car seats made them feel. Were they sexy? Were they fashionable? The one thing they never bothered asking about at all was were they functional? Did they do the job which they were designed to do? The whole thing is form over function, actually, form to the complete exclusion of function. It’s designed for ultra-shallow people who consume products based on emotion, not intellect.
I am not one of those people. I buy products because they perform a function that I need performed, not because I care what other people think of me or how it makes me feel superior. That’s idiotic, but apparently, that describes the majority of the American consumers. So many of these studies and surveys count on the fact that their respondents are utter morons.
This goes back to the point I unfortunately have to make repeatedly, that people are stupid and act with their “hearts” and not their heads. Companies rely on that gullibility to sell people crappy products that hit those emotional triggers instead of having to produce a better product. This thing sucks, but now it’s available in fashion colors!
I don’t care about fashion colors. Give me a regular colored car. I don’t care about flashy gadgets that I will never use. Give me a car that gets me from point A to point B in comfort and efficiently. I don’t need my car to massage me, I don’t need my car to talk to me, I don’t need my car to entertain me, I just need it to transport me. That’s the purpose of a car. What’s more, I don’t give a damn how my car makes anyone think about me. People who are trying to live vicariously through their belongings have serious psychological problems. ’nuff said.